How to know the performance of a site: website analytics

Monitoring is one of the essential components of any good website project.

Indeed, it is necessary to monitor the performance and results of a website to judge the interest or performance of the actions to be carried out. Today, there are various criteria to observe to carry out proper monitoring. Similarly, there are numerous free tools available to webmasters to monitor their site. We talk to you about all these points in this article dedicated to website monitoring!

Free tools to monitor your website!

One of the main tasks of the digital project manager is to monitor visits to his site. And for that, nothing could be more natural, Google itself provides a free comprehensive monitoring tool: Google Analytics.

Similarly, to control its loading time, Google makes its Google PageSpeed Insight tool available to webmasters, which highlights points for improvement to optimize the loading speed of your site, both on the server and the client side.

However, these free monitoring tools can quickly prove to be limited, and it will then be necessary to subscribe to a paid monitoring software to deepen your website monitoring.

Analytics: an essential component of digital project management!

According to the marketing definition of the term, website monitoring consists of monitoring the accessibility, availability and loading times of the website to access it. The objective of monitoring is therefore to work in such a way as to keep the site accessible and to optimize its operation day after day, particularly in terms of loading time.

To successfully monitor a website, a digital project manager must set up different monitoring tools 24/7. In particular, it must set up alerts in the event of an accessibility problem. It must also perform regular analyses and diagnostics to detect any security breaches or problems related to loading time or database accessibility.

What are the essential criteria to be followed in the context of proper monitoring?

Most often, monitoring consists in detecting and correcting errors that users of a website may encounter. These can be unavailable pages, totally buggy sections of the site, but also infinite loading loops that prevent good navigation on the site.

The server-side response time is also monitored very closely during monitoring, as it can lead to longer loading times on the user side. It is also recommended that companies set up a private hosting solution which, although technical to be set up, allows better management of loading problems than a shared hosting which, in all cases, will cause slowdowns depending on the sites that share the hosting with you.

As you will have understood, website monitoring is an essential component of web project management. Today, there are various tools available at the click of a button to help you define areas for improvement for your website, so take the opportunity to learn about hosting and accessibility issues.